Pretty Cool Storytellers

Museum of Anthropreneur & Brand Developer

De’Eric Fisher


Welcome to the Pretty Cool Store!

Pretty Cool Story

Self-Discovery & the Art of Personal Branding

Pretty Cool Storytellers is designed to motivate entrepreneurs to answer the question, “Who am I?” with confidence and clarity. To visualize their ideas and create space for them. To develop their deep, personal creative powers. To simultaneously build their identity while building their businesses. To get compensated for working on themselves.

And that dreamer & doer is you.

Hi Pretty Cool People!

I’m De’Eric – Founder & Creative Director of Pretty Cool Storytellers. I’m an anthropologist, artist, model and storyteller of the human experience via creative ownership.

In 2011, I graduated with a B.A. in Anthropology from the University of Illinois-Chicago. Rather than pursuing a life in professional academia, I chose to forgo graduate school, strap on my anthropological lens and become my own professional case study. In doing so, I’ve been able to truly experience this world as De’Eric the human, the animal, and the artist.
My holistic training, intimate fieldwork experience, cross-cultural perspective and business acumen has given me the skills and confidence to pursue self-discovery as a lifelong profession.

I now understand that I exist to empower others to invest in their own self-discovery.

This is the Pretty Cool Story of a person with the goal to become self-aware using the holistic lens of Anthropology.

End of Story:

I will be the Jane Goodall of Digital Anthropology.


Pretty Cool Origins 

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Pretty Cool Poses


Pretty Cool Bonobos (Build in Progress)

2D Ape NFT Bundle • Pretty Cool Shopping

Fine Art

Pretty Cool Artists 

Music Art

Pretty Cool Music 

Public Art

Pretty Cool Photos

Language Art

Pretty Cool Lingo

De3ric on Duolingo!

Pretty Cool TV

Pretty Cool Storytellers Youtube Series (Coming Soon)